With the growing access to online services, websites and web applications have developed to become increasingly complex. If you are reading this article, the chances are you use the Internet not only to relax but also for work. Perhaps even for running your own business.
A/B testing, also known as split testing, is the method of pitting two versions of a landing page against each other in a battle of conversion. You test to see which version does a better job of leading visitors to one of your goals, like signing up or subscribing to a newsletter. You can test two entirely different designs for a landing page or you can test small tweaks, like changes to a few words in your copy.
Microinteractions are contained product moments that revolve around a single use case—they have one main task. Every time you change a setting, sync your data or devices, set an alarm, pick a password, log in, set a status message, or favorite or “like” something, you are engaging with a microinteraction
Many people in the usability community regard Steve Krug’s book Don’t Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition as the laypersons usability bible. This book explains briefly and concisely everything one needs to know about getting started with web usability. For more advanced users, it’s a great refresher course.
UX Booth has been open for more than half a year now, and when we started I was always regarded as the layperson of the group. After getting all serious about usability, I’ve re-read Steve Krug’s Don’t Make Me Think and pulled out what I consider to be the most insightful and best thoughts in this book.
A professional UX team usually consists of the following roles
- Information Architect – works on the structure of the website or an information system. Their job is to create a navigation scheme or model that feels natural for the user. Their tools are card sorting, face-to-face and online interviews and various other research methods. These guys are known of chewing up stacks of post-it notes in just a day.
- UX Strategist – defines the vision behind UX design and connects design strategy to real business results. Also guides the design process, analyzes research data and supervises the core UX team. A lot of times the strategist is hired to advance the UX practice within a company.